5 Social Media Marketing Strategies to Drive Conversions
Social media is everywhere. It is on our phones and our laptops. It encompasses the presence of human beings all around the world. But social media does not just stop with entertainment. It is a whole lot more than that. For any business looking to get in more sales and conversions, a quality social media conversion strategy can come in handy.
But too many business people choose to use social media randomly. Don’t make that mistake. Instead, go in strongly and correctly with a well-thought-out social media conversion plan for your business.
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According to the latest statistics by Worldometer, over 4.8 billion people around the world use the internet every day, thus making it the best platform for businesses to promote their products and services. Internet marketing involves a combination of various strategies that promote your company’s products and services via different platforms like emails, websites, online advertising, blogging, podcasting, paid promotions, and social media.
Statistics also show that the internet marketing industry will have a value of approximately $412 billion by the end of 2021. This proves how crucial internet marketing services are for your business. Honolulu has various digital marketing service providers, but we are at the helm because of the range of internet marketing services that we provide at budget-friendly prices.
Whether you wish to promote your company by sending emails to your target audience or through social media, developing content for the marketing campaign is crucial. In fact, every aspect of Honolulu internet marketing services is content-driven, meaning you need to convey a concise but impactful message that tells a lot about your products.
Strategy #1: Find Your Audience
There are truly no two ways about it: you have to spend some time finding who your targeted audience is.
Begin by understanding well who your product or service is meant for, who you are aiming to get as a consumer, what their average age is, and what their interests are. It will help you analyze better.
Create a profile of your perfect targeted audience and what they look like. It is going to help you understand how to target them on your social media.
Strategy #2: Write Targeted Content
When social media conversions are on your mind, then writing highly targeted content is the only way to go forward.
Think about any good TV ad for a minute. For instance, a washing detergent powder of a previous generation solely targeted the housewife community. Why? Because in that era, it was the housewives who chose and bought the washing detergents required in their households. They were the targeted audience for such an ad.
Now circle back to social media. It is the same. Write your content especially aimed at your targeted audience and what their likes, dislikes, and interests are. There is no time to be wasted on creating content not meant for your target audience. Generalized content is also a no-no.
Too many businesses make the mistake of writing content about them. The best thing is to write content that talks about the target audience and their lives and what drives them. Make sure that all your content talks about how your product or service can help them enrich their lives.
Strategy #3: Influencer Marketing
When you need conversion in social media, one of the best ways to go about it is by influencer marketing. This breed of social media marketers is an ‘’influencer’ in their own right. These are usually people with a huge social media following and they usually cater to their particular audience.
As a business person, it is your job to get an influencer that has a fan following that is relevant to your product or service. For instance, if you are in the business of selling makeup products, find a makeup influencer. If you are in the business of furniture, find a lifestyle or home décor influencer.
The right influencer fit and relevant content drive your conversion like never before. It is normal for people to put their trust in influencers they like and follow. Use influencer marketing correctly and drive sales.
Strategy #4: More Videos on Your Page
Social media conversion rates will go higher if you were to put more videos on your page. Gone are the days when still photography was the norm. It is the era of videos, and high-quality ones at that. After all, video is the most important type of content on social media at present.
Videos do not just increase engagement on your social media handles, but they also drive conversions and sales. They can bring more people to your website. There is a huge variety of videos available and you can choose a few of them that goes with your own business and what it has to offer. You can go for informative videos, animation videos, product reviews and so much more.
Video-centric posts garner more eyeballs and have people stop scrolling and concentrate on what a video is trying to say.
Each of the videos that will be created for your social media handles must have a strong Call To Action that makes your audience go ahead and do something, such as go to your website link, make a purchase, or simply subscribe or follow.
Strategy #5: Track Social Media Analytics and Make the Required Changes>
Imagine you are filling a glass of water from a tap. But you are ignoring looking at the glass and how much it has already been filled up. What happens? The water either overflows or you switch off the tap before the glass is full. The same is the case for social media. Unless you know what your analytics look like, how are you going to know whether your social media strategy is correct?
Social media conversion strategy must be closely linked to your analytics. Keeping an eye on the analytics helps you see what is happening. You get to know how many views your videos are getting, where those views are coming from, what kind of audience is looking at your videos and content, and so on.
With this information, you can analyze and understand whether you are pulling in the right kind of audience. You can tweak your content or start producing content in a manner that will get more people on your page. All this will drive your marketing conversion strategy.
Don’t just depend on the analytics provided by social media platforms. There are several other tools you will find helpful that have been specifically designed for this very purpose. With them, you can find out exactly what kind of posts get you better engagement and work towards creating similar posts and content for your social media handles.
Now that you have the 5 strategies for more conversations through social media, get started. It is best to get professionals to do the work because social media profiles are certainly not easy to handle. At Digital Hi Marketing, get your business the benefit of high-quality social media marketing and drive more sales.
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